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The business of self publishing is a tough job. People often begin this journey with rather noble intentions, a simple desire to realize their dreams of authorship. No questions about it, self publishing is a vehicle (of sorts) that will allow people to make their dreams a reality. Anyone can publish a book; you don’t need a lot of money to do it either. However, publishing a book and creating a viable niche as an indie author are two separate entities. It requires learning the nuts and bolts of the publishing industry. As well, you have to develop a real capacity for marketing and sales. Sure, you can pay others to do it for you but that is never a guarantee of success. Most likely you will decrease your profit margin and make yourself prey to the market of publishing hounds who want to capitalize off your naïveté.