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Spotlight On: The Worst Business Model in the World by Danny Schuman



“If you crave the flexibility to be passionate, original, and unabashedly enthusiastic about what you do, create work that could excite you on a daily basis, and still earn enough money to not have to worry about money, The Worst Business Model in the World may be calling your name. It’s about doing what you’re passionate about and good at, and taking the strategic steps to create a business around that passion and expertise. It’s about leaving a 9-5 job behind not knowing if you’ll match your income level but confident that you’ll exceed your happiness level,” said Danny.

Backed by interviews with more than 100 entrepreneurs in a wide range of industries, The Worst Business Model in the World provides strategic advice for the real problems entrepreneurs face, whether you’re a veteran entrepreneur or on your way to becoming one. Utilizing a creative and original framework, The Worst Business Model in the World speaks to aspiring or existing entrepreneurs, called “UDOTs” (Us Doing Our Own Thing), with 24 easy-to-digest insights and worksheets for each insight. The book is an engaging how-to text of proven advice and thought-provoking paradigms.


Danny writes, “For the past 10 years, I’ve been able to do this because – or despite – I have what I think might be the worst business model in the world.” His advice comes from personal experience on how to stay independent while spending more time doing what you love. Prior to launching his million-dollar marketing consultancy Twist, Danny spent many years as a copywriter and Creative Director at top Chicago advertising agencies, working on accounts like Coors Light and Gatorade (Michael Jordan used to call him Peanut-Butter-Jelly-Boy), until he took a chance on what makes him happy. A University of Michigan graduate, Danny and his wife are empty-nesters who currently reside in the Chicago suburbs.

Current and future entrepreneurs may recognize their own goals in Danny’s words: “I’d like to be happy doing what I’m good at on a daily basis and still be financially secure. I’d like to live soulfully and also profitably. Fill my wallet and feed my heart.”

Readers will certainly be interested in the advice and practices defined by Danny Schuman in his new book The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur. The book is available on Amazon.

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